Wataniya Maldives today announced that it is the first operating company in Asia to transform into Ooredoo, adopting the new global brand of the Ooredoo group.
By adopting the brand, Ooredoo Maldives is demonstrating the strength of its connection with its customers and is showcasing the incredible range of services available to people and businesses in the Maldives.
The brand launch event was inaugurated by Hon. Ameen Ibrahim, Minister of Transport and Communications and Dr Nasser Marafih, Group CEO of Ooredoo. The event, which was broadcast live across the Maldives, was also attended by key officials and stakeholders of the company, along with senior community representatives.
Dr. Nasser Marafih, Group CEO, Ooredoo, said: “We welcome our customers in the Maldives into the new world of Ooredoo. Ooredoo is a community-focused brand and we are committed to bringing our promise of human growth to our customers across the country. We strive to improve lives through mobile technology and we will be sharing the benefits of life changing initiatives with our Maldivian customers. Our Maldives operation is our first operation in Asia to become one with our global identity, and this underlines how committed we are to this market.”
The word Ooredoo means "I want" and symbolizes the company’s drive to support customers’ dreams and aspirations through communications technology. Ooredoo has delivered a major network upgrade in the Maldives this year, launching the first and fastest-ever 4G network in April 2013, as part of a series of major enhancements planned for customers.
Haroon Shahul Hameed, CEO, Ooredoo Maldives, said: “This is a proud and historic day for the Maldives. We are hosting the Asian launch of the new brand of the world’s fastest-growing communications company, and promising our customers that they will enjoy a world-class range of life-enriching services in the months and years ahead. We believe that our services transform people’s lives, and we will use the energy of our new Ooredoo identity to make a real difference in our community.”
In addition to focusing its efforts on enhancing the customer experience with the introduction of a revamped portfolio of services, a new website with online account management and the opening of the Ooredoo Experience Centre, Ooredoo will continue to build upon the company’s proud tradition of supporting community initiatives in the Maldives. Ooredoo has a number of on-going international partnerships in place set to add value in the country, including its relationship with the Leo Messi Foundation, which has seen the company bring mobile health clinics to towns and villages in Indonesia. Ooredoo global brand ambassador and football hero Lionel ‘Leo’ Messi will be featured in the advertising campaign for the launch with the headline ‘Your world just got better’.
Ooredoo officially announced the rebrand on 25 February 2013 at the GSMA Mobile World Congress 2013 in Barcelona, Spain. The new brand is being adopted by Ooredoo companies across its footprint throughout 2013 and 2014, and has received international recognition with a series of awards at major global events. The company was recently named “Best Mobile Operator” at the World Communication Awards.
About Ooredoo Maldives
Ooredoo Maldives formerly known as Wataniya Telecom Maldives is a member of Ooredoo Group. Ooredoo Maldives launched its service in the Maldives on 1 August 2005. The company provides a wide range of leading-edge wireless voice and data services, delivered with high quality, designed to cater to the demands of today’s discerning customer. Ooredoo is guided by its vision of enriching people’s lives and its belief that it can stimulate human growth by leveraging communications to help people achieve their full potential. Ooredoo made history by launching the first ever and fastest ever 4G Network in the Maldives on 28 April 2013.
For more information about Ooredoo Maldives, visit www.ooredoo.mv.
Ooredoo is a leading international communications company delivering mobile, fixed, broadband internet and corporate managed services tailored to the needs of consumers and businesses across markets in the Middle East, North Africa and South-East Asia. As a community-focused company, Ooredoo is guided by its vision of enriching people’s lives and its belief that it can stimulate human growth by leveraging communications to help people achieve their full potential. Ooredoo has a presence in markets such as Qatar, Kuwait, Oman, Algeria, Tunisia, Iraq, Palestine, the Maldives and Indonesia. The company was named ‘Best Mobile Operator’ of the year 2013 at World Communication Awards.
Ooredoo reported revenues of $9.3 billion U.S. dollars in 2012 and had a consolidated global customer base of more than 92.9 million people as of 31 December 2012. Ooredoo’s shares are listed on the Qatar Exchange and the Abu Dhabi Securities Exchange.